How can publishers prepare for a cookieless 2025?

How can publishers prepare for a cookieless 2025?

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising revenues. Programmatic targeting has relied mainly on third-party cookies, and this targetability has influenced advertising outcomes and, thus, the…

 What to expect from programmatic OOH in 2024

What to expect from programmatic OOH in 2024

Dynamic Creative Optimisation will be crucial to programmatic digital out-of-home’s rise in 2024. It’s funny to say that the big focus for programmatic digital out-of-home (PrDOOH) in 2024 will be on the creative, given that out-of-home (OOH) is a creative-first…

 2024: Toward a Programmatic Future

2024: Toward a Programmatic Future

This year promises big challenges but also multiple opportunities, and it is all down to innovation, especially in marketing and advertising. As we all know, technology has long since become an ally for process automation, leading to time savings and…

 Programmatic advertising trends to watch

Programmatic advertising trends to watch

Programmatic advertising trends to watch Programmatic advertising transformed digital advertising through the use of algorithms and software to buy and sell ads in real-time rather than through manual ad placements and negotiation. The approach has unlocked unprecedented efficiency and precision…