RETAIL / COFFEE

Coffee you can't taste. A campaign you can taste.

Challenge

A loved category, and a crowded one. Everyone sells coffee. Almost no one makes you feel it.

Data

Walmart retail audience data for purchase intent precision, not a price fight.

The Push

The plan said Display only. We added OLV, because motion is what makes coffee felt.

RESULTS / RETAIL / COFFEE

120.5Mimpressions, one flight

$2.10

Display CPM

$4.77

OLV CPM

Lines, one coordinated buy

The Outcome

Same inventory as everyone else, bought at a price almost no one else is paying.

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