TRAVEL / CTV
Filling shoulder season across three markets
+34% video completion rate
DATAPOINT
Media that hits the mark
FULL SERVICE
Media that hits the mark.
We believe advertising works best when it is built by people who actually know the market.
Datapoint is a curation company powered by AdMatric, our own platform. Since 2018 we have connected advertisers and media owners across the Americas with the control, transparency, and precision that programmatic promised and rarely delivered.
The Curation Specialists for the Globe
Built in Guayaquil. Headquartered in Guayaquil. Operating across the World since 2018.
P
Proven results
Curated campaigns delivering higher performance lift against client KPIs.
C
Curation
We curate, QA and optimise inventory on premium publishers for you.
S
Simple Contract
No signup, no added fees, no minimum spend.
U
Unlimited Omnichannel supply
Every programmatic channel: Display, Video, CTV, Audio, Native, Live Streaming.
I
Independent and platform-agnostic
Integrated across major SSPs, DSPs, and data partners. No commercial bias in what we recommend.
O
Operating across all markets
Deep regional knowledge, applied globally, Specialism, it is the whole point.
E
Easy Setup
Activate on your current DSP: Trade Desk, Xandr, DV360 and more.
OUR STORY
Relationships Matter...
In LATAM, we kept running into the same wall. The buying tools available to us treated media as inventory to be dumped, and treated the buyer as someone who would not check. So we built our own, deal by deal, market by market, with the people we knew on both sides of the trade.
That instinct, that real people should be behind every deal, is still how we build.
What is programmatic curation?
Buying media the way it should have worked all along
- Finds the right audiences faster and more accurately
- Opens new revenue for advertisers and media owners alike
- Turns data into a monetizable assets
- Lifts campaign performance against real outcomes and measurable KPIs, not proxy metrics
How does it work?
01
Discovery
We map inventory, audiences, and supply paths across our marketplace, scoring for quality and relevance before a single deal is built.
02
Curation
AdMatic matches campaign objectives to the cleanest, most relevant environments, packaged as a deal ready for your DSP seat.
03
Active optimization
Post-launch we adjust domains, apps, and segments in flight. Real people watching real campaigns, backed by the Performance Analyzer.
Who benefits
Better performance through sharper targeting and continuous in-flight optimization.
Reach beyond one-to-one PMP limits with curated, pre-vetted, one-to-many marketplaces.
Premium placements only. Every domain, app, and CTV channel reviewed by a human.
Full transparency into supply path, fees, and where your media actually ran.
A named team that answers, in your time zone, in your language, with no delay!
One curation layer. Every channel your audience actually uses.
DisplayVideoCTVCTV Live
StreamingAudioNativeDOOHRetail
Connecting advertiserswith media owners
Curation only works when both sides of the trade get something real. Advertisers get pre-vetted environments and a supply path they can see all the way through. Media owners get demand that values their audience instead of bidding it down.
We sit in the middle of that trade with no stake in either side beyond making it work twice.
All logos are trademarks of their respective owners.
Same platform underneath. You choose how involved we are.
Three ways to work with us
Enterprise
Full white-glove managed service. A dedicated team plans, activates, and optimizes every campaign.
Mid-Market
Self-directed access to AdMatric with support when you want it. Build and manage your own deals.
SMB and Local
Curated, ready-to-activate marketplaces built for local reach without the enterprise overhead.
Industry Voices
“DataPoint.tech has been a trusted partner within Media.net SELECT, bringing strong expertise in data-driven curation and a clear focus on performance. Their responsiveness, speed, and collaborative approach have played an important role in helping us grow the partnership and deliver measurable outcomes. We greatly value the team and look forward to continuing to build on our work together.”
Terrence M.
Vice President & Head of Media.net Select