PHARMA / DTC + HCP

Built to earn patient trust and physician confidence

Challenge

A pharma DSP label is not relevance. CTR opened at 0.02%.

Patients

Inventory re-categorized to the therapeutic focus, whitelists rebuilt domain by domain.

Providers

Weekly allowlist rebuilds from real click history, bids tuned by device and creative.

RESULTS / PHARMA / DTC + HCP

~1Bimpressions in three months

25%

Above the target

+70%

Viewability throughout

+4%

Monthly budget increase

The Outcome

0.02% became a system that beat target and renewed for the full year.

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