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PHARMA / DTC + HCP
Trust built twice, for patients and prescribers
Challenge
One plan, two audiences treated as one. Budget spread across inventory relevant to neither.
Patients
Condition based targeting and bespoke audiences, retargeted through the decision.
Providers
Geo targeting around care centers, smart lists, and a fast follower layer.
RESULTS / PHARMA / DTC + HCP
3.8xfrequency per provider, 560 providers a day
+70%
Viewability all year
30K+
Page visits driven
23.3M
Impressions delivered
The Outcome
Renewed for the full year with a 4% monthly budget increase.
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