Person watching Connected TV while holding a phone

Connected TV

More than a form of entertainment, a new way to open the market to your ideas.

The fastest growing video advertising platform is now CTV

Connected TV (CTV) advertising refers to ads served on a smart TV or any internet-connected device that can access premium streaming content. In addition to smart TVs, CTV ads can be viewed on devices including laptops, smartphones, tablets or TVs connected to over-the-top devices. US connected TV advertising will approach 60% growth by year end. Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020.

Person watching premium streaming content on a tablet
  • hulu
  • fuboTV
  • pixalate
  • sling
  • CNN go
  • CTV
  • discovery+
  • Frndly TV
  • AT&T TV
  • Bally Sports

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Increase in video completion rate

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Average performance lift against client KPIs

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Yield lift for participating media owners

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Markets active across the Americas

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