Marketing and artificial intelligence are slowly but surely becoming inseparable, with algorithms quietly shaping the world around us. As we step into 2025, the landscape is changing even faster, with AI optimizing processes and driving more personalized, insightful, and dynamic…
You are worried potential customers might be visiting more established competitors. You’ve will soon discover a strategy to stop losing potential customers to competitors and encourage more local purchases: location-based advertising. The Basics of Location-Based Advertising According to Statista research,…
The biggest shopping event of the year is upon us. Learn about the precaution’s businesses should take to prevent Black Friday cybercrime. Busy retailers and eager shoppers gearing up for the chaos of Black Friday and Cyber Monday should act…
Key Questions to Assess Your Conversion Funnel A thorough assessment starts with asking the right questions. These are some of the questions every CEO should ask their team: What is our current conversion rate and how does it compare to…
The last few months of the year signal one major change to advertisers everywhere. Competition for audience attention is about to increase. Between holiday shopping and end-of-year goals, everyone wants to get in front of their target customers with messaging…
Today, almost everyone in ad sales uses some form of analytics to track performance and understand the bid landscape, whether in real-time or with daily updates. Without analytics, making optimization decisions becomes nothing more than guesswork. It’s like deciding to…
With customer interactions happening across multiple channels, ranging from websites and social media to mobile apps, businesses need a unified approach to organize, analyze, and leverage this data effectively. Research shows that approximately 50% of marketing organizations are expected to…
In 2023, IT and data leaders cited data quality, visibility, and trust in data as the top three challenges in the strategic use of data. Without reliable and transparent data pipelines, data engineers struggle to extract actionable insights from their…
In today’s competitive business landscape, finding high-quality leads is crucial for B2B companies looking to grow and thrive. But let’s face it: lead generation can be time-consuming and challenging. That’s where B2B lead generation companies come in handy. These specialized…
As we approach 2025, artificial intelligence (AI) is rapidly transforming the landscape of marketing, especially when it comes to multichannel strategies. Gone are the days when marketers could rely on a single platform to engage customers. With the explosion of social…