Connected TV (CTV) advertising refers to ads served on a smart TV or any internet-connected device that can access premium streaming content. In addition to smart TVs, CTV ads can be viewed on devices including laptops, smartphones, tablets or TVs connected to over-the-top devices. US connected TV advertising will approach 60% growth by year end. Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020.