Programmatic advertising is changing quickly as we move deeper into the digital age. This automated way of buying and selling ad space has changed the way ads are shown, giving marketers more speed, targeting options, and return on investment than…
Dynamic Creative Optimisation will be crucial to programmatic digital out-of-home’s rise in 2024. It’s funny to say that the big focus for programmatic digital out-of-home (PrDOOH) in 2024 will be on the creative, given that out-of-home (OOH) is a creative-first…
TV Advertising Industry Report 2024 – The Rise of Programmatic Ad Buying The global market for TV Advertising was valued at an estimated US$228.9 Billion in 2023 and is projected to reach US$261.7 Billion by 2030, growing at a CAGR…
This year promises big challenges but also multiple opportunities, and it is all down to innovation, especially in marketing and advertising. As we all know, technology has long since become an ally for process automation, leading to time savings and…
Even If Third-Party Cookies Had Vanished, We Would Have Been OK Marketers should not pause on their path to a more sustainable future First-party data initiatives are vital, with or without third-party cookies in the mix. Adtech is no stranger…
Programmatic advertising trends to watch Programmatic advertising transformed digital advertising through the use of algorithms and software to buy and sell ads in real-time rather than through manual ad placements and negotiation. The approach has unlocked unprecedented efficiency and precision…
