Category: Programmatic News

Programmatic advertising is no longer just about automation – it’s about intelligence. In 2025, the shift toward AI-powered, privacy-first programmatic media buying strategies is transforming how brands reach and engage with their audiences. To succeed, brands must adopt the right…

As a marketer, you can never know enough about your audience. Because the more you know about their preferences, interests, and pain points, the easier it is to engage and convert them.  That’s where audience listening comes in, as a…

Artificial Intelligence represents a fundamental change in how businesses operate and interact with consumers. One of the most significant advancements in AI is embedding technology, a key breakthrough that has brought about a linguistic revolution in computing, which has, in…

In this article, we’ll break down exactly why poor data is quietly sabotaging enterprise AI efforts, and how the cost of ignoring it might be bigger than you think. According to the AI Data Readiness Report, three in four businesses…

Retail media spending is expected to more than double by 2028, with a significant portion expected to go to retail media networks, scrambling the way marketers and agencies broker their ad buys, Digiday reported. A report from eMarketer estimates omniretail…

Programmatic audio has experienced such massive growth that it now has its own dedicated reports. eMarketer’s inaugural “Programmatic Digital Audio and Podcasting Spend Report” provides an in-depth look at the rapid growth of programmatic digital audio, particularly in streaming audio…

The TV upfronts may still be a fixture in the industry calendar, but their influence is shrinking. As streaming viewership continues to rise and more households opt for connected TV (CTV) over traditional channels, advertisers are shifting dollars away from…

In this article, we’ll explore how AI will transform the daily workflow of marketers in 2026, covering the future of AI-driven insights, content creation, crisis management and more. In 2026, Marketers no longer think of AI as a separate tool…

What is a lookalike audience? Rather than using a set of demographic and interest-based filters, lookalike audiences use a sophisticated algorithm to build a target audience with similar characteristics to your existing customers or community. This means targeting is less…

Artificial Intelligence (AI) is no longer a futuristic concept—it’s already transforming how agencies plan, optimize, and execute media campaigns. In 2025, AI’s role in media execution will reach new heights, empowering advertisers to make smarter, faster, and more efficient decisions.…