Datapoint Technologies

Digital ad sales today is all about continuous optimization, rapid response, and precise forecasting. Decisions must be based on a comprehensive view of sales to support long-term business growth. However, gaining that big-picture view is difficult when data is scattered…

What if you could reclaim a significant portion of your marketing team’s time while improving campaign performance? This isn’t hypothetical. It’s happening right now at companies that have embraced AI agents. While traditional marketing automation has streamlined workflows for years,…

With 2025 underway, now’s the perfect time to dust off our crystal ball and look ahead to some of the trends that will shape the future of programmatic advertising. The third-party cookie will crumble One of the biggest news stories…

First-party data in advertising is emerging as the most essential way for brands to deliver personalized experiences while also respecting increased consumer demand for privacy and the proliferation of data protection regulations worldwide. Already, 54 % of marketing organizations report…

The difference between a scroll and a click often comes down to a single, stunning ad. So how do you make one? Creating high-performing ad creatives can feel overwhelming, especially if you’re tasked with producing content for multiple channels. But…

The world of digital advertising is constantly in flux, requiring marketers to stay vigilant and keep updating their strategies for success. Harnessing the full potential of digital advertising can yield remarkable ROI for your efforts. Let’s delve into ways to…

Feeling overwhelmed by the rapid rise of Artificial Intelligence (AI) in marketing? You’re not alone. Many marketers see AI as both a challenge and a powerful tool. The good news? AI isn’t here to replace creativity — it’s here to…

As connected TV (CTV) continues its meteoric rise, advertisers and marketers face a dual opportunity and challenge: how to effectively measure and attribute performance in a rapidly evolving space. Traditional metrics are no longer sufficient in this new landscape. To…

The real business result all advertisers want is conversions. Here are strategies for driving faster conversions. Advertisers use campaigns for different purposes. But, if we’re honest, the main goal is conversions. Marketing teams want to convert people to customers, passing…

UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links. One of the most exciting things about digital marketing is the…