For many publishers and brands, “adtech” has for years been all but synonymous with the Google stack, a suite of tools and services that assist advertisers, publishers, and agencies in delivering and optimising advertising campaigns across the web. Until now,…
In the world of programmatic advertising, header bidding was, put simply, revolutionary. This is one of those technologies that burst onto the advertising technology scene and was everywhere in what seemed like a matter of seconds. It didn’t exist, and then everyone…
Recently, we’ve heard the same concern come from advertisers across industries. Customers and colleagues alike want to know how to find the right audiences without wasting marketing dollars on inefficient campaigns. In an economy like this one, awareness campaigns need…
Custom audiences refer to a tailored group of individuals whom advertisers can target with their digital advertising campaigns based on specific criteria, data, or past behaviors. This data might include website visits, prior purchases, interactions with an app or software,…
In a market flooded with apps, the success of your marketing efforts depends on one key element: your ad creatives. Regardless of how precise your targeting or polished your campaigns may be, you need ad creatives that hook, persuade, and…
Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI)…
To survive and be a successful digital media seller in today’s programmatic world, one must understand and master programmatic yield management. With the advance of programmatic, the techniques of yield have been evolving significantly. Revisiting a definition of yield management…
How To Troubleshoot Your Digital Advertising Campaigns Are your digital advertising campaigns not delivering the results you want? Are you seeing a decrease in clicks, conversions, or both? If so, it’s time to troubleshoot your campaigns to find out what’s…
What Is Pacing in Advertising? Pacing in advertising refers to the management of how a media campaign’s budget is spent over its flight’s duration. Media teams primarily deal with pacing when executing digital media campaigns using platforms like The Trade…
Data curation is the practice of sifting through and organizing data to ensure that it is accurate, relevant and accessible for research. The amount of data being created on a daily basis is staggering. The world generates 2.5 quintillion bytes…