The case for a fragmented adtech ecosystem

The case for a fragmented adtech ecosystem

For many publishers and brands, “adtech” has for years been all but synonymous with the Google stack, a suite of tools and services that assist advertisers, publishers, and agencies in delivering and optimising advertising campaigns across the web. Until now,…

 6 Biggest Benefits of Header Bidding

6 Biggest Benefits of Header Bidding

In the world of programmatic advertising, header bidding was, put simply, revolutionary. This is one of those technologies that burst onto the advertising technology scene and was everywhere in what seemed like a matter of seconds. It didn’t exist, and then everyone…

 What are Custom Audiences?

What are Custom Audiences?

Custom audiences refer to a tailored group of individuals whom advertisers can target with their digital advertising campaigns based on specific criteria, data, or past behaviors. This data might include website visits, prior purchases, interactions with an app or software,…

 Yield Management in a Programmatic World

Yield Management in a Programmatic World

To survive and be a successful digital media seller in today’s programmatic world, one must understand and master programmatic yield management. With the advance of programmatic, the techniques of yield have been evolving significantly. Revisiting a definition of yield management…

 What is Data Curation?

What is Data Curation?

Data curation is the practice of sifting through and organizing data to ensure that it is accurate, relevant and accessible for research. The amount of data being created on a daily basis is staggering. The world generates 2.5 quintillion bytes…