As we enter 2025, we are optimistic about what the future holds for advertising. Looking ahead, advertisers have a lot of questions: what about data privacy? Will the new year have AI in the spotlight? What are customers fed up…
Mobile app publishers seek innovative ad formats that maximize engagement and revenue without disrupting the user experience. For advertisers, the challenge is ensuring ROI through measurable outcomes. Offerwalls—a long-standing format—present a solution for both sides. What Are Offerwalls? Offerwalls are…
Does the digital landscape ever stop evolving? What about the average marketer’s approach to display advertising? In 2025, both of these areas are set for significant shifts, driven of course by advances in technology and ever-changing consumer behaviors. The rise…
Introduction to the Metaverse and Online Learning Introduction: The metaverse is shaping up to be a transformative realm in modern technology, characterized by an immersive blend of virtual and augmented reality that extends far beyond mere digital interactions. It offers…
Header bidding is a programmatic ad sales technique used by more than 70% of publishers to boost eCPMs, increase fill rates, and maximize ad revenues. It can be implemented in two different ways: client-side or server-side. The interest in server-side…
As traditional audience-based targeting faces increased scrutiny, contextual advertising is emerging as a promising solution for TV advertisers. By aligning ads with the content rather than personal data, contextual targeting sidesteps privacy concerns while delivering more relevant and engaging ads…
The TV Industry has changed a lot since streaming first captivated audiences with promises of endless, ad-free content. A decade later, the streaming world looks much different, with services fragmented across various platforms and viewers increasingly turning toward free, ad-supported…
Marketing and artificial intelligence are slowly but surely becoming inseparable, with algorithms quietly shaping the world around us. As we step into 2025, the landscape is changing even faster, with AI optimizing processes and driving more personalized, insightful, and dynamic…
You are worried potential customers might be visiting more established competitors. You’ve will soon discover a strategy to stop losing potential customers to competitors and encourage more local purchases: location-based advertising. The Basics of Location-Based Advertising According to Statista research,…
The biggest shopping event of the year is upon us. Learn about the precaution’s businesses should take to prevent Black Friday cybercrime. Busy retailers and eager shoppers gearing up for the chaos of Black Friday and Cyber Monday should act…
