Category: Programmatic News

The last few months of the year signal one major change to advertisers everywhere. Competition for audience attention is about to increase. Between holiday shopping and end-of-year goals, everyone wants to get in front of their target customers with messaging…

Today, almost everyone in ad sales uses some form of analytics to track performance and understand the bid landscape, whether in real-time or with daily updates. Without analytics, making optimization decisions becomes nothing more than guesswork. It’s like deciding to…

With customer interactions happening across multiple channels, ranging from websites and social media to mobile apps, businesses need a unified approach to organize, analyze, and leverage this data effectively. Research shows that approximately 50% of marketing organizations are expected to…

In 2023, IT and data leaders cited data quality, visibility, and trust in data as the top three challenges in the strategic use of data. Without reliable and transparent data pipelines, data engineers struggle to extract actionable insights from their…

In today’s competitive business landscape, finding high-quality leads is crucial for B2B companies looking to grow and thrive. But let’s face it: lead generation can be time-consuming and challenging. That’s where B2B lead generation companies come in handy. These specialized…

As we approach 2025, artificial intelligence (AI) is rapidly transforming the landscape of marketing, especially when it comes to multichannel strategies. Gone are the days when marketers could rely on a single platform to engage customers. With the explosion of social…

For many publishers and brands, “adtech” has for years been all but synonymous with the Google stack, a suite of tools and services that assist advertisers, publishers, and agencies in delivering and optimising advertising campaigns across the web. Until now,…

In the world of programmatic advertising, header bidding was, put simply, revolutionary. This is one of those technologies that burst onto the advertising technology scene and was everywhere in what seemed like a matter of seconds. It didn’t exist, and then everyone…

Recently, we’ve heard the same concern come from advertisers across industries. Customers and colleagues alike want to know how to find the right audiences without wasting marketing dollars on inefficient campaigns. In an economy like this one, awareness campaigns need…

Custom audiences refer to a tailored group of individuals whom advertisers can target with their digital advertising campaigns based on specific criteria, data, or past behaviors. This data might include website visits, prior purchases, interactions with an app or software,…