Category: Programmatic News

The future of programmatic marketing is unfolding at the intersection of technological innovation, evolving consumer behaviors, and shifting regulatory standards. At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side…

The future is programmatic, but especially for smaller and medium businesses that are operating with smaller budgets while also seeking the most efficient buys. Reaching the right audience at the right moment is critical to business success. However, if the…

Uncover the benefits and importance of programmatic advertising, learn how it works, and discover why marketers should consider using it in their campaigns. The Importance of Programmatic Marketing Digital advertising on websites is the dominant form of ad spend worldwide…

Looking towards 2025, programmatic advertising is poised to undergo significant transformations and advancements. Here’s a glimpse into what the future might hold for digital ads: AI and Machine Learning Integration: AI will play a pivotal role in programmatic advertising, enhancing targeting…

In 2025, AI is no longer just a buzzword or a futuristic concept, but part of everyday life. Marketers no longer think of AI as a separate tool – it’s simply there, integrated into every aspect of their work, running…

With connected TV ad spend on course to be 35% larger than that of online video (OLV) this year, the IAB now reports that programmatic buying is the chief activation method for the digital channel. Three-quarters of CTV buys are…

The future of digital marketing is diverse, and its potential is vast. Technology is a driving force in today’s digital marketing landscape for businesses and consumers alike. Social media today has become the platform for businesses to communicate and get…

Evolution of programmatic advertising To truly appreciate the future, we must first understand the past. Programmatic advertising has come a long way since its inception, evolving from a niche concept to a mainstream practice embraced by businesses of all sizes.…

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising revenues. Programmatic targeting has relied mainly on third-party cookies, and this targetability has influenced advertising outcomes and, thus, the…

Programmatic advertising is changing quickly as we move deeper into the digital age. This automated way of buying and selling ad space has changed the way ads are shown, giving marketers more speed, targeting options, and return on investment than…