In a market flooded with apps, the success of your marketing efforts depends on one key element: your ad creatives. Regardless of how precise your targeting or polished your campaigns may be, you need ad creatives that hook, persuade, and…
Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI)…
To survive and be a successful digital media seller in today’s programmatic world, one must understand and master programmatic yield management. With the advance of programmatic, the techniques of yield have been evolving significantly. Revisiting a definition of yield management…
How To Troubleshoot Your Digital Advertising Campaigns Are your digital advertising campaigns not delivering the results you want? Are you seeing a decrease in clicks, conversions, or both? If so, it’s time to troubleshoot your campaigns to find out what’s…
What Is Pacing in Advertising? Pacing in advertising refers to the management of how a media campaign’s budget is spent over its flight’s duration. Media teams primarily deal with pacing when executing digital media campaigns using platforms like The Trade…
Data curation is the practice of sifting through and organizing data to ensure that it is accurate, relevant and accessible for research. The amount of data being created on a daily basis is staggering. The world generates 2.5 quintillion bytes…
What is Prospecting in Marketing? Prospecting (or prospecting ads) is a form of advertising campaign for attracting potential customers who are likely to convert to the advertisers’ websites or mobile apps. By targeting digital profiles similar to those of your…
Generative AI enables users to quickly generate new content based on a variety of inputs. Inputs and outputs to these models can include text, images, sounds, animation, 3D models, or other types of data. How Does Generative AI Work? Generative…
The way you choose to bid for your ads, including manually setting your bids or using Google Ads’ automated bidding strategies. A bid strategy refers to a structured approach that advertisers use to determine how much they’re willing to pay…
If this seems like an important topic, it’s because it is. Audience marketing is all about grasping who you are actually selling to. It’s not about casting a wide net in the hopes of catching a few; it’s about understanding…
