Category: Programmatic News

Once a staple resource for garnering business insights, third-party data—the information collected and aggregated by unrelated data providers—will soon be obsolete. In light of new privacy regulations, Google Chrome is actively restricting third-party cookies by default, aiming to phase them…

Programmatic advertising is the future! In fact, programmatic advertising has become the dominant method of buying digital advertising, estimates project that it will continue to grow through 2028. Programmatic advertising is massively beneficial to advertisers as it gives media buyers…

Explore DMP vs DSP, key differences between these two ad tech platforms, when you can make the best use of them and how effective they can become if combined. No matter how brilliant an ad might be, if it isn’t…

In the fast-paced world of B2B marketing, connecting with the right buyers at the right time is crucial. Traditional marketing strategies, while still useful, have their limits when it comes to the unique and complex nature of B2B buyer journeys.…

If you’ve never encountered it before, you might wonder what the acronym “B2B” means — but don’t worry, it’s simple. B2B means business to business. It’s the commercial space where one business or company sells products and services to another…

In the digital realm, where programmatic advertising dominates over 80% of digital display ads, understanding and leveraging Key Performance Indicators (KPIs) is fundamental. These metrics serve not only as numbers but as insightful guides to the success and direction of…

In the digital marketing world, two of the most critical metrics that determine the success of an online advertising campaign are Click-Through Rate (CTR) and Conversion Rate (CR). These metrics provide important insights into how well your ads perform, how…

In the fast-paced world of digital marketing, understanding and tracking key metrics is essential for success. Performance marketing relies on data-driven insights to optimize campaigns and drive results. In this blog, we will explore three vital metrics: Click-Through Rate (CTR),…

The shift away from third-party cookies presents both a challenge and an opportunity for marketers to rethink and improve their digital marketing strategies to better align with the current needs and expectations of consumers. When Google first announced it would…

You may have heard the term ‘programmatic advertising’ being used by digital marketers, but what does it actually mean? Programmatic ads are the go-to advertising strategy for many brands. It uses sophisticated online targeting and web traffic data to target…